HubSpot Attribution and Lead Source

Your lead source report looks broken. It might not be.

Before anyone rebuilds tracking, find out what is actually wrong. Sometimes it is the tracking. More often it is imports, integrations and report filters making good data look bad. I tell you which, and fix only what needs fixing.

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Sound Familiar?

WHAT I USUALLY FIND

Too many "Offline" and "Direct" sources

Records created by imports and integrations never touched the website, so they can never carry a UTM. They sit in the same report and make tracking look broken.

Ad leads with no campaign

Lead forms on LinkedIn and Meta, and ad links missing UTMs, create contacts with a click but no campaign. The spend is real, the credit goes nowhere.

Source overwritten after the fact

Workflows, enrichment tools and form settings can quietly overwrite the original value, so the first touch you are reporting on is not the first touch.

Deals that lose the trail

Contacts carry a source but the deals created from them do not, so revenue reporting by channel never adds up to what marketing sees.

A Real Engagement, Anonymized

THE TRACKING THAT WASN'T BROKEN

A university enrollment microsite, 47 landing pages. The team was certain attribution had been broken for months and was ready to rebuild.

Tracking was firing on all 47. I sampled 7,000 contacts and found 95% carried a source. Most of the rest were records imported from another system that had never touched the website.

Genuine misses: 4 out of roughly 4,900 leads. 0.08%.

The fix was a reporting filter. I shipped no code and billed the diagnostic.

How I Fix It

THE APPROACH

01

Measure the real miss rate

I sample your contacts and sort every missing source into imports, integrations, untagged links and true tracking failures.

02

Fix the leaks that matter

Untagged ad links, lead forms dropping UTMs, workflows overwriting source, deals not inheriting it. Fixed in order of how much revenue they hide.

03

Reports you can defend

Source and campaign reporting rebuilt so the numbers leadership sees match what actually happened, with the filters documented.

Start Here

THE $1,500 PORTAL AUDIT

Five business days. Written findings with every fix priced. The fee is credited to any fix you hire me for. Not sure yet? The 30-minute call is free.

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